PETA "Reflection of You"

SHORTLISTED FOR YOUNG ONES 2023

Emily Wasserman Cortina - Art Director/Copywriter

Sofiya Gutij - Art Director/Copywriter

Dani Wenzler - Art Director/Copywriter

Mariko Dreifuss - UX/UI Designer

Problem: People do not like to think about the animal cruelty that goes into the production of clothing

Insight: People care more about appearing to care about causes then doing the work

Solution: Force people to visibly face the animal cruelty that they are complicit in 

It all begins with an idea. Maybe you want to launch a business.

Reflection of You

〰️

Reflection of You 〰️