PETA "Reflection of You"
SHORTLISTED FOR YOUNG ONES 2023
Emily Wasserman Cortina - Art Director/Copywriter
Sofiya Gutij - Art Director/Copywriter
Dani Wenzler - Art Director/Copywriter
Mariko Dreifuss - UX/UI Designer
Problem: People do not like to think about the animal cruelty that goes into the production of clothing
Insight: People care more about appearing to care about causes then doing the work
Solution: Force people to visibly face the animal cruelty that they are complicit in
It all begins with an idea. Maybe you want to launch a business.