SHORTLISTED FOR CREATIVE CONSCIENCE 2023

Emily Wasserman Cortina - Copywriter, Art Director, Strategist

Challenge: People of all sizes do not have access to flattering, stylish clothing

Insight: Being fat is an act of defiance

Solution: Invoke the defiant spirit of graffiti and positive self speak to push back against

People of all sizes don’t have access to flattering, stylish clothing. The clothing industry isolates and stigmatizes fat people, offering bigger designs for straight size bodies, meant to cover up instead of accentuate. Universal Standard invokes the defiant spirit of positive self-speak to push back against fat phobia. And by doing so, we are giving people the confidence to be unappologetically fat and use it as an act of defiance.