Doordash "Dashforward" SHORTLISTED FOR YOUNG ONES 2022Emily Wasserman Cortina-Copywriter, StrategistAlice Qu-Art Director, UI DesignerProblem: People don't see the value in paying for a Dashpass subscription Insight: People feel guilty spending money on themselves but not for other peopleSolution: Create a community of paying it forward Dashforward 〰️ Dashforward 〰️ Dashforward 〰️