Doordash "Dashforward"

SHORTLISTED FOR YOUNG ONES 2022

Emily Wasserman Cortina-Copywriter, Strategist

Alice Qu-Art Director, UI Designer


Problem: People don't see the value in paying for a Dashpass subscription 

Insight: People feel guilty spending money on themselves but not for other people

Solution: Create a community of paying it forward

Dashforward

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Dashforward 〰️