Betsy Johnson: The rules were made to be updated

Emily Wasserman Cortina- Copywriter, Art Director

Problem: Since Betsy Johnson has been around for so long she is no longer associated with todays youth, even though her designs are youthful

Insight: Young people admire those who break the rules for the past

Solution: Show how Betsy Johnson breaks fashion rules

The rules were made to be updated.

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The rules were made to be updated. 〰️